:root {
  --ink: #0b0b0c;
  --paper: #f3f0e7;
  --lime: #d9ff43;
  --blue: #3448ff;
  --white: #fffef9;
  --line: rgba(11,11,12,.18);
  --gutter: clamp(1.25rem, 4vw, 4.5rem);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; color: var(--ink); background: var(--paper); font-family: Arial, Helvetica, sans-serif; font-size: 1rem; line-height: 1.45; overflow-x: hidden; }
a { color: inherit; }
button, a { -webkit-tap-highlight-color: transparent; }
.sr-only { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0,0,0,0); }
.skip-link { position: fixed; top: .5rem; left: .5rem; z-index: 999; padding: .7rem 1rem; background: var(--lime); transform: translateY(-160%); }
.skip-link:focus { transform: translateY(0); }

.site-header { position: fixed; z-index: 100; top: 0; left: 0; width: 100%; display: flex; align-items: center; justify-content: space-between; padding: 1rem var(--gutter); color: var(--white); mix-blend-mode: difference; transition: padding .25s ease; }
.site-header.scrolled { padding-top: .7rem; padding-bottom: .7rem; }
.brand { display: inline-flex; align-items: center; gap: .7rem; text-decoration: none; font-size: .9rem; font-weight: 800; letter-spacing: -.02em; text-transform: uppercase; }
.brand-mark { display: grid; place-items: center; width: 2rem; height: 2rem; border: 1px solid currentColor; border-radius: 50%; font-weight: 900; }
.site-nav { display: flex; align-items: center; gap: 1.6rem; font-size: .78rem; font-weight: 700; text-transform: uppercase; letter-spacing: .08em; }
.site-nav a { text-decoration: none; }
.site-nav a:not(.nav-cta):hover { text-decoration: underline; text-underline-offset: .35rem; }
.nav-cta { padding: .7rem 1rem; border: 1px solid currentColor; border-radius: 99px; }
.nav-toggle { display: none; color: inherit; background: none; border: 0; padding: .5rem; }
.nav-toggle > span:not(.sr-only) { display: block; width: 1.4rem; height: 2px; margin: 4px; background: currentColor; }

.hero { min-height: 100svh; padding: 7rem var(--gutter) 3rem; color: var(--white); background: var(--ink); position: relative; overflow: hidden; }
.hero-kicker { display: flex; justify-content: space-between; border-top: 1px solid rgba(255,255,255,.28); padding-top: .65rem; font-size: .72rem; letter-spacing: .13em; text-transform: uppercase; }
.hero h1 { position: relative; z-index: 2; margin: clamp(3rem, 9vh, 7rem) 0 2rem; max-width: 13ch; font-size: clamp(3.4rem, 9.7vw, 9.4rem); line-height: .82; letter-spacing: -.075em; font-weight: 900; text-transform: uppercase; }
.hero h1 em { color: var(--lime); font-family: Georgia, serif; font-weight: 400; text-transform: none; }
.hero h1 strong { color: var(--white); }
.hero-bottom { position: relative; z-index: 3; display: grid; grid-template-columns: minmax(15rem, 27rem) auto; justify-content: space-between; align-items: end; gap: 2rem; }
.hero-bottom p { margin: 0; font-size: clamp(1.05rem, 1.6vw, 1.5rem); line-height: 1.3; color: rgba(255,255,255,.78); }
.round-link { display: flex; width: 9rem; height: 9rem; border-radius: 50%; background: var(--lime); color: var(--ink); align-items: center; justify-content: center; gap: 1rem; text-decoration: none; font-size: .78rem; font-weight: 800; text-transform: uppercase; transition: transform .3s ease; }
.round-link:hover { transform: rotate(-7deg) scale(1.04); }
.hero-stage { position: absolute; right: -2vw; bottom: 7%; width: clamp(19rem, 34vw, 38rem); height: 52%; opacity: .98; }
.stage-card { position: absolute; display: flex; flex-direction: column; justify-content: space-between; width: 48%; height: 52%; padding: 1.1rem; color: var(--ink); box-shadow: 0 20px 60px rgba(0,0,0,.28); transform-origin: center; }
.stage-card span, .stage-card small { font-size: .62rem; letter-spacing: .1em; text-transform: uppercase; }
.stage-card b { font-size: clamp(1.3rem, 2.4vw, 2.5rem); line-height: .95; letter-spacing: -.06em; text-transform: uppercase; }
.stage-card--blue { left: 2%; top: 0; background: var(--blue); color: white; transform: rotate(-7deg); }
.stage-card--lime { right: 0; top: 23%; background: var(--lime); transform: rotate(6deg); }
.stage-card--paper { left: 16%; bottom: -9%; background: var(--paper); transform: rotate(-1deg); }
.stage-ring { position: absolute; display: grid; place-items: center; right: 15%; top: 7%; width: 8.5rem; height: 8.5rem; border: 1px solid rgba(255,255,255,.5); border-radius: 50%; color: var(--white); animation: spin 18s linear infinite; }
.stage-ring span { max-width: 6rem; text-align: center; font-size: .61rem; letter-spacing: .14em; }
@keyframes spin { to { transform: rotate(360deg); } }

.ticker { overflow: hidden; border-bottom: 1px solid var(--ink); background: var(--lime); }
.ticker-track { display: flex; width: max-content; align-items: center; gap: 1.5rem; padding: .9rem 0; animation: ticker 30s linear infinite; font-size: 1rem; font-weight: 900; text-transform: uppercase; letter-spacing: .03em; }
.ticker-track i { font-style: normal; font-size: .7rem; }
@keyframes ticker { to { transform: translateX(-50%); } }

.section { padding: clamp(5rem, 10vw, 9rem) var(--gutter); }
.section-head { display: grid; grid-template-columns: 1.4fr .6fr; gap: 3rem; align-items: end; margin-bottom: clamp(3rem, 7vw, 6rem); }
.eyebrow { display: block; margin-bottom: 1.25rem; font-size: .72rem; letter-spacing: .14em; font-weight: 800; text-transform: uppercase; }
.section h2, .services h2 { margin: 0; font-size: clamp(3rem, 7.2vw, 7rem); line-height: .87; letter-spacing: -.07em; text-transform: uppercase; }
.section-head > p { max-width: 32rem; margin: 0; font-size: 1.08rem; color: rgba(11,11,12,.7); }

.case { position: relative; min-height: 34rem; padding: clamp(1.5rem, 3vw, 3rem); margin-bottom: 1rem; overflow: hidden; }
.case h3 { margin: 2rem 0 1rem; max-width: 20ch; font-size: clamp(2rem, 4vw, 4.7rem); line-height: .95; letter-spacing: -.055em; }
.case p { max-width: 40rem; font-size: 1rem; }
.case-index { font-size: .71rem; font-weight: 800; letter-spacing: .13em; text-transform: uppercase; }
.case--dark { display: grid; grid-template-columns: .9fr 1.1fr; gap: 5vw; align-items: center; background: var(--ink); color: var(--white); }
.case--blue { background: var(--blue); color: var(--white); }
.case--lime { background: var(--lime); }
.case--paper { border: 1px solid var(--ink); background: var(--white); }
.case-tags { display: flex; flex-wrap: wrap; gap: .5rem; margin-top: 2.5rem; }
.case-tags span { border: 1px solid currentColor; border-radius: 99px; padding: .45rem .75rem; font-size: .67rem; text-transform: uppercase; letter-spacing: .08em; }
.report-snapshot { align-self: stretch; display: flex; flex-direction: column; padding: clamp(1.3rem, 3vw, 2.7rem); color: var(--ink); background: var(--paper); border-radius: .2rem; transform: rotate(1.4deg); }
.report-top { display: flex; justify-content: space-between; padding-bottom: .8rem; border-bottom: 1px solid var(--ink); font-size: .64rem; font-weight: 800; letter-spacing: .12em; }
.report-hero { display: flex; align-items: end; justify-content: space-between; gap: 1rem; padding: 2.4rem 0 1rem; }
.report-hero strong { font-size: clamp(3.3rem, 6.6vw, 7rem); line-height: .8; letter-spacing: -.08em; }
.report-hero span { font-size: .76rem; font-weight: 800; text-transform: uppercase; }
.report-grid { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink); }
.report-grid div { padding: 1rem .5rem; border-right: 1px solid var(--ink); }
.report-grid div:last-child { border: 0; }
.report-grid strong, .report-grid span { display: block; }
.report-grid strong { font-size: 1.5rem; letter-spacing: -.04em; }
.report-grid span { font-size: .68rem; text-transform: uppercase; }
.click-comparison { display: grid; gap: .85rem; margin-top: 1.5rem; }
.click-row > div { display: flex; justify-content: space-between; gap: 1rem; margin-bottom: .35rem; font-size: .68rem; text-transform: uppercase; }
.click-row strong { font-size: .72rem; }
.click-track { display: block; height: .55rem; background: rgba(11,11,12,.12); }
.click-track i { display: block; height: 100%; background: var(--blue); }
.report-note { margin: 1.2rem 0 0 !important; font-size: .72rem !important; color: currentColor; opacity: .65; }
.case-pair { display: grid; grid-template-columns: 1fr 1fr; gap: 1rem; }
.case-pair .case { display: flex; flex-direction: column; }
.case-pair .case h3 { font-size: clamp(2.1rem, 4vw, 4.2rem); }
.big-number { margin-top: auto; padding-top: 3rem; }
.big-number strong, .big-number span { display: block; }
.big-number strong { font-size: clamp(4.5rem, 8vw, 8rem); line-height: .82; letter-spacing: -.08em; }
.big-number span { margin-top: .7rem; font-size: .72rem; font-weight: 800; text-transform: uppercase; }
.split-metric { display: grid; grid-template-columns: 1fr 1fr; gap: 1rem; margin-top: 2rem; padding-top: 1rem; border-top: 1px solid currentColor; }
.split-metric span { font-size: .76rem; text-transform: uppercase; }
.split-metric b { display: block; font-size: 1.5rem; }
.case--wide { display: grid; grid-template-columns: .65fr 1.35fr; gap: 4vw; align-items: end; min-height: 24rem; }
.case--wide h3 { margin-bottom: 1rem; }
.metric-strip { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink); }
.metric-strip div { padding: 1.3rem .8rem; border-right: 1px solid var(--ink); }
.metric-strip div:last-child { border: 0; }
.metric-strip strong, .metric-strip span { display: block; }
.metric-strip strong { font-size: clamp(1.5rem, 3vw, 3rem); letter-spacing: -.06em; }
.metric-strip span { font-size: .68rem; text-transform: uppercase; }
.case--wide > .report-note { position: absolute; right: 3rem; bottom: 1rem; }
.client-roster { padding: clamp(3rem, 6vw, 6rem) 0 0; }
.client-names { display: flex; flex-wrap: wrap; gap: .5rem .7rem; }
.client-names span { border: 1px solid var(--ink); border-radius: 99px; padding: .65rem 1rem; font-size: clamp(1rem, 2vw, 1.7rem); font-weight: 800; letter-spacing: -.03em; }
.client-roster p { max-width: 48rem; margin-top: 1.4rem; color: rgba(11,11,12,.58); font-size: .78rem; }
.client-worlds { padding-top: clamp(4rem, 8vw, 8rem); }
.worlds-head { display: flex; align-items: end; justify-content: space-between; gap: 2rem; }
.worlds-head p { max-width: 30rem; margin: 0 0 1.25rem; color: rgba(11,11,12,.58); font-size: .78rem; }
.worlds-grid { display: grid; grid-template-columns: 1.25fr 1fr 1fr; gap: .75rem; min-height: 32rem; }
.world-card { position: relative; min-height: 22rem; overflow: hidden; background: var(--ink); color: var(--white); text-decoration: none; }
.world-card img { width: 100%; height: 100%; object-fit: cover; filter: saturate(.88) contrast(1.02); transition: transform .7s cubic-bezier(.2,.7,.2,1), filter .5s ease; }
.world-card:hover img { transform: scale(1.035); filter: saturate(1.08); }
.world-card > span { position: absolute; inset: auto 0 0; display: flex; justify-content: space-between; align-items: end; gap: 1rem; padding: 3.5rem 1rem 1rem; background: linear-gradient(transparent, rgba(0,0,0,.85)); }
.world-card b, .world-card small { display: block; }
.world-card b { font-size: 1.05rem; letter-spacing: -.03em; }
.world-card small { font-size: .6rem; text-transform: uppercase; letter-spacing: .09em; text-align: right; }

.services { display: grid; grid-template-columns: .8fr 1.2fr; gap: 8vw; padding: clamp(5rem, 10vw, 9rem) var(--gutter); color: var(--white); background: var(--ink); }
.services-intro { position: sticky; top: 7rem; align-self: start; }
.services-intro p { max-width: 30rem; margin-top: 2rem; color: rgba(255,255,255,.65); }
.service { display: grid; grid-template-columns: 3rem 1fr; gap: 0 1rem; padding: 2rem 0 2.5rem; border-top: 1px solid rgba(255,255,255,.3); }
.service > span { grid-row: 1 / 4; font-size: .7rem; color: var(--lime); }
.service h3 { margin: 0 0 .7rem; font-size: clamp(2rem, 3.5vw, 4rem); line-height: 1; letter-spacing: -.05em; }
.service p { max-width: 34rem; margin: 0 0 1.2rem; color: rgba(255,255,255,.7); }
.service small { font-size: .66rem; letter-spacing: .1em; text-transform: uppercase; }

.method-grid { list-style: none; display: grid; grid-template-columns: repeat(4, 1fr); gap: 1px; padding: 0; background: var(--ink); border: 1px solid var(--ink); }
.method-grid li { min-height: 17rem; padding: 1.4rem; background: var(--paper); display: flex; flex-direction: column; }
.method-grid span { font-size: .67rem; font-weight: 800; }
.method-grid b { margin-top: auto; font-size: 1.5rem; letter-spacing: -.04em; }
.method-grid p { margin: .65rem 0 0; color: rgba(11,11,12,.66); font-size: .88rem; }
.principle { display: grid; grid-template-columns: .3fr 1.7fr; gap: 2rem; margin-top: 5rem; padding-top: 1rem; border-top: 1px solid var(--ink); }
.principle > span { font-size: .7rem; font-weight: 800; text-transform: uppercase; }
.principle blockquote { margin: 0; font-size: clamp(2.5rem, 6vw, 6rem); line-height: .94; letter-spacing: -.06em; font-weight: 900; text-transform: uppercase; }
.principle em { color: var(--blue); font-family: Georgia, serif; font-weight: 400; text-transform: none; }

.contact { padding: clamp(5rem, 10vw, 9rem) var(--gutter) 3rem; background: var(--blue); color: var(--white); }
.contact-meta { display: flex; justify-content: space-between; padding-top: .8rem; border-top: 1px solid rgba(255,255,255,.45); font-size: .68rem; text-transform: uppercase; letter-spacing: .12em; }
.contact h2 { margin: 10vw 0 8vw; font-size: clamp(3.2rem, 9vw, 9rem); line-height: .82; letter-spacing: -.075em; text-transform: uppercase; }
.contact h2 em { color: var(--lime); font-family: Georgia, serif; font-weight: 400; text-transform: none; }
.contact-bottom { display: grid; grid-template-columns: 1.4fr .6fr; gap: 4rem; align-items: end; }
.contact-email { display: inline-block; width: max-content; font-size: clamp(1.6rem, 4vw, 4.4rem); font-weight: 900; letter-spacing: -.05em; text-decoration-thickness: .08em; text-underline-offset: .16em; }
.contact-bottom p { margin: 0; max-width: 26rem; color: rgba(255,255,255,.75); }
footer { display: flex; justify-content: space-between; padding: 1.2rem var(--gutter); color: var(--white); background: var(--blue); border-top: 1px solid rgba(255,255,255,.3); font-size: .7rem; text-transform: uppercase; letter-spacing: .1em; }

.reveal { opacity: 1; transform: none; }
.reveal.reveal-ready { opacity: 0; transform: translateY(30px); transition: opacity .8s ease, transform .8s cubic-bezier(.2,.7,.2,1); }
.reveal.reveal-ready.in-view { opacity: 1; transform: translateY(0); }

@media (max-width: 900px) {
  .site-header { mix-blend-mode: normal; background: var(--ink); }
  .nav-toggle { display: block; }
  .site-nav { position: fixed; inset: 4rem 0 auto; display: none; flex-direction: column; align-items: stretch; padding: 1.5rem var(--gutter) 2rem; color: var(--white); background: var(--ink); border-top: 1px solid rgba(255,255,255,.2); }
  .site-nav.open { display: flex; }
  .site-nav a { padding: .5rem 0; }
  .nav-cta { text-align: center; margin-top: .5rem; }
  .hero { padding-top: 6rem; }
  .hero h1 { margin-top: 4rem; }
  .hero-stage { position: relative; right: auto; bottom: auto; width: 100%; height: 24rem; margin-top: 3rem; }
  .hero-bottom { grid-template-columns: 1fr; }
  .round-link { width: 7rem; height: 7rem; }
  .section-head, .case--dark, .case--wide, .services, .contact-bottom { grid-template-columns: 1fr; }
  .case-pair { grid-template-columns: 1fr; }
  .case--wide > .report-note { position: static; }
  .services-intro { position: static; }
  .method-grid { grid-template-columns: 1fr 1fr; }
  .worlds-grid { grid-template-columns: 1fr 1fr; }
  .world-card--tall { grid-column: 1 / -1; min-height: 28rem; }
}

@media (max-width: 600px) {
  .hero-kicker span:last-child { display: none; }
  .hero h1 { font-size: clamp(3.1rem, 17vw, 5.8rem); }
  .hero-stage { height: 19rem; margin-top: 2rem; }
  .stage-card { padding: .8rem; }
  .stage-card small { display: none; }
  .stage-ring { width: 6.2rem; height: 6.2rem; }
  .section-head { gap: 1.5rem; }
  .case { min-height: 30rem; }
  .case--dark { padding: 1rem; }
  .report-snapshot { min-height: 27rem; transform: none; }
  .report-hero { display: block; }
  .report-hero span { display: block; margin-top: .6rem; }
  .report-grid { grid-template-columns: 1fr; }
  .report-grid div { display: flex; justify-content: space-between; align-items: center; border-right: 0; border-bottom: 1px solid var(--ink); }
  .report-grid div:last-child { border-bottom: 0; }
  .metric-strip { grid-template-columns: 1fr 1fr; }
  .metric-strip div:nth-child(2) { border-right: 0; }
  .metric-strip div:nth-child(-n+2) { border-bottom: 1px solid var(--ink); }
  .method-grid { grid-template-columns: 1fr; }
  .method-grid li { min-height: 13rem; }
  .principle { grid-template-columns: 1fr; }
  .worlds-head { display: block; }
  .worlds-grid { grid-template-columns: 1fr; min-height: auto; }
  .world-card, .world-card--tall { grid-column: auto; min-height: 24rem; }
  .contact-meta { gap: 1rem; }
  footer { gap: 1rem; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  .reveal { opacity: 1; transform: none; }
}